First on the list is search engine optimization. SEO is the most popular digital agency service and many digital marketing services start with SEO as their core offering.

This is because SEO is the most effective technique to get organic traffic to your website by achieving high rankings in Google and other search engines

Another popular service offered by marketing agencies is Facebook Ads Management.

Facebook and Instagram are both essential for a complete digital marketing strategy.

Some typical deliverables of Facebook Ads services include:

Running paid campaigns on both Facebook and Instagram

Curating content and creatives for your ads

Optimizing performance / reducing ads costs

Monthly reporting

Setting up shopping ads using a product feed

Running A/B tests to find out what campaign types, audiences, and ad types work best

In the past decade, my interaction with clients has made me realize that for them, digital marketing services imply social media marketing.

Social media channels provide readymade communities and an active audience base which makes targeting and advertising very effective.

Some social media marketing aspects which become an important part of digital agency services are:

Copywriting and graphic design to make prevalent formatted content for different social media channels

Creating a content calendar

Crafting a social media marketing strategy

Creating customer profiles and personas

Social monitoring services to evaluate the current perception of the brand

Implementing influencer marketing and brand collaboration strategies on social media

Google Ads is the platform to use to advertise your business digitally on Google. Digital marketing agencies offering services on Google Ads include:

• Setting up campaigns
• Experimenting with different ad formats
• Monitoring and optimizing campaign performance
• Reporting on campaign progress
• Setting up retargeting and shopping campaigns
• Creating audiences and customer profiles
• Google Ads offers different types of advertising like display, search, discovery, shopping, video, and apps. Agency professionals also provide guidance on what type of ads work for your business.

In an age where people are constantly consuming content in some form or the other, content marketing is an essential marketing strategy.

The right content helps drive people to your website or app, leading to an increase in traffic and consequently, other relevant metrics.

The key areas that content marketing services cover are:

• Content strategy: Creating a content marketing plan to satisfy the content needs of a business
• Content writing: Elements like blogs, articles, stories, e-books, and white papers
• Content distribution: Targeting relevant platforms to promote your content
• Mastery of SEO-based content and Keyword Research skills
• Campaign development for websites and social media channels

Link building refers to the process of getting backlinks from other websites.

This service is usually provided by an SEO professional or a digital marketing agency where that engages in link-building activities for your website.

The digital marketing services list includes the following link-building strategies:

• Guest posting : Publishing content on other related websites with a link back to your website.
• Outreach : It involves reaching out to other potential websites and securing a link to your website.
• Unlinked mentions : Contacting websites that mention your brand but haven’t linked it yet.
• Broken link building : Finding broken links and contacting webmasters with alternative options.
• Relationship building : Finding relevant websites to build a link-building relationship.

Email marketing is a great way to generate leads, get orders, receive feedback and connect with your community via emails. If designed properly and executed professionally, email marketing can produce great returns for your business.

Digital agency services cover the whole gambit of email marketing right from drafting to sending. Some of the key areas which need to be focused on for email marketing include:

• Creating and growing an email list
• Implementing email marketing automation and flows
• Writing engaging emails and community building
• Tracking email performances and reporting
• Working on cost-effective strategies for bigger email lists

A data-driven digital marketing agency usually has a team of conversion optimizers whose job is to analyze your website and find ways to increase conversions without necessarily increasing your traffic.

Some of the conversion optimization services include:

• Conduct extensive and in-depth website analysis
• Gather feedback from visitors via polls, questionnaires, or interviews
• Identify sales funnel leaks based on feedback and analysis
• Implement changes to the website and landing pages to improve their effectiveness
• Conduct A/B tests by experimenting with CTAs, content, and landing pages

Any business today, offline or online, requires a digital presence. The website of your business becomes the first touch-point for any consumer. Visitors judge a company by its website layouts, content, design, performance, and organic ranking.

Thus, it becomes very important that your website is developed professionally and aesthetically to get the maximum traffic.

The process of building a website, front-end, and back-end, encompasses website development services. It is both a technical as well as consumer-centric job to develop a website that fulfills your business objectives.